2020 Fall [ INTRODUCTION TO MEDIA(English) ] Course Outline

 

Please make a contact to the professor if there is no provision of syllabus


Course Info
Time/Room Mon(1) 108-304 Wed(1) 108-304
Credit 3 Course Code
(Section No.)		 JMCO203 ( 00 )
Completion division Major Required
Teacher Info
담당교수사진
lecturer
Name LEE MYUNG SUN Department School of Media & Communication
E-mail theccs@korea.ac.kr Homepage
Office Tel. 01084051836
Office
Hour.
Teaching Assistant Info
Name Department
E-mail
Office Tel.

Course Management

Class Type
Course Delivery Method Offline Class Online class Hybrid Class(Offline and Online at the same time)
Type Lecture Presentation discussion Experiment Practice
Group Activity Individual Activity Group Guidance Quiz Q&A
Liberal Attendance Policy Yes   No
Unsupervised Test Policy Yes   No
Evaluation
수시과제 0 Score
중간과제 45 Score
기말과제 45 Score
참여도 10 Score
Total 100 Score
status of evaluation grade Private

Core Competency
10 10 20 20 20 20 0 0 0 0 0 0

Course Planning
Course Outline
This is an introductory course in media studies, designed to help students broaden their understanding of the media landscape. This will be achieved through a multifaceted examination of the fundamental aspects of media study. -In this class, both lectures and exams will be conducted non-face-to-face. -Absolute evaluation. -Real-time online lecture. -Midterm (week-8) and final (week-15) exams are take home exams (MS Office, 2000-2500 Words, 12 Font, Times New Roman, Double Space). -Midterm exam (45%) + Final Exam (45%) + Participation and Attendance (10%) = 100% -If you do not submit the midterm and final exams, you cannot pass the course.

Course Objective
This course aims to equip students with the knowledge, understanding, and skills to critically appraise media issues. Students will study essential elements of media science, history, function, theory, environment, and future considerations. Throughout this course, heavy emphasis will be placed on engaging students to think critically about and effectively interpret how media functions and its effects on society.

Recommended pre-requisite, Level(qualification)
No data.

Textbook, Material
Devereux, E. (2013). Understanding the media. Sage Publications Ltd: London
Fiske, J. (2002). Introduction to communication studies. Routledge: London.
Mosco, V. (2008). The political economy of communication. Sage Publication Ltd: London.
Extra video clips and learning materials for each lecture.

Reference
Assignment
Reading materials.
Studying Contents per Week
week period freq. studying contents textbook activity
1 09.01 - 09.07 1 1) Course introduction, Syllabus & Reading. 2) Approaching media studies. Lecture materials Lecture
2 09.08 - 09.14 1 History of media. 1) Print 2) Newspaper and Magazine 3) Radio 4) Television 5) Film 6) Advertisement Lecture materials Lecture
3 09.15 - 09.21 1 1) Defining media studies & Communication studies. 2) Origins of communication and media studies (Shannon and Weaver's model). 3) Channel, medium, and code Introduction to Communication Studies Lecture
4 09.22 - 09.28 1 1) Other Communication models 2) Communication, meaning, and signs. Introduction to Communication Studies Lecture
5 09.29 - 10.05 1 1) Media Codes 2) Media Signification Introduction to Communication Studies Lecture
6 10.06 - 10.12 1 1) Structuralist theory and application 2) Empirical methods. Understanding the media / Introduction to Communication Studies Lecture
7 10.13 - 10.19 1 1) The function of media (social function of media). 2) The function of media (personal function of media). Understanding the media Lecture
8 10.20 - 10.26 1 Case study I. Media study methodology. Understanding the media 중간고사
9 10.27 - 11.02 1 1. The effect of media 2.Media effects (6 media effect theories) Understanding the media Lecture
10 11.03 - 11.09 1 1) Media power. 2) Media globalization Understanding the media Lecture
11 11.10 - 11.16 1 Media ownership: Concentration, conglomeration, and regulation. Understanding the media Lecture
12 11.17 - 11.23 1 Media, ideology and discourse media re-presentation is an unequal world. Understanding the media Lecture
13 11.24 - 11.30 1 1) Media audiences and reception 2) Case study II. K-Pop and globalization Lecture materials Lecture
14 12.01 - 12.07 1 Case Study III. 1) How to make news? (Gatekeeping) 2) What is fake news? Lecture materials Lecture
15 12.08 - 12.14 1 1) New media 2) social media Understanding the media Lecture
16 12.15 - 12.21 1 The future media (Media convergence). Understanding the media 기말고사
Etc.
Since the beginning of 2020, COVID-19 has had a serious impact on students' studies and life. You all probably had a lot of difficulties and confusion last semester. This course has been taught online for the entire 15 weeks without even missing an hour despite the difficulties caused by the pandemic. Regardless of the challenges spurred by COVID-19, I promise you all that this course will best fulfil your studies during the fall semester of 2020. For the safety of the students given the current uncertainty of the COVID-19 situation, I plan to proceed with online real-time lectures in the fall semester. However, if or when things get better and safer, lectures will move to the actual classroom.

The evaluation methods for the fall semester in 2020 are divided into three categories: midterm exam (Week-8, 45%), final exam (Week-15, 45%), and real-time lecture participation (10%). Your midterm and final exams are ‘Take home’ exams. I will tell you about the essay topic two weeks before the midterm and final exams. You are required to complete and submit the assignment in two weeks. Lastly, the real-time lecture participation rate of students is 10%. If the student's participation in the lecture is below 70%, they will not pass.

To sum up,
-In this class, both lectures and exams will be conducted non-face-to-face.
-Absolute evaluation.
-Real-time online lecture.
-Midterm and final exams are take home exams (MS Office, 2000-2500 Words, 12 Font, Times New Roman, Double Space).
-Midterm exam (45%) + Final Exam (45%) + Participation and Attendance (10%) = 100%
-If you do not submit the midterm and final exams, you cannot pass the course.

Accommodations Request
Students with disabilities: If extra support or accommodation is needed(such as material providence in advance, exam duration, assessment adjustment for exam or task), please discuss with the professor before enrollment.
- Teacher Guide Book : http://ibook.korea.ac.kr/Viewer/kuprofessors